9 ways to discover Abu Dhabi and its history | Experience Abu Dhabi
Abu Dhabi's documented history dates to the Bronze Age, with evidence of historical civilisations that settled in or moved through the region.
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The Marketing Brief is Still the Most Powerful Document in the Room |
“Give me the freedom of a tight brief”, David Ogilvy famously once said. Most marketers who commission creative work have heard it. So why do so few of them act on it?
How to Write for AI Citation: The Structural Rules Most Writers Miss |
Your competitors might be getting picked up by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Are you?
The first 200 words of your blog matter most for AI citation. Here’s why. |
Data shows that the top 30% of your blog – specifically the first couple hundred words – matters most in the age of AI search.
How to Rank in Google AI Overviews in 2026: What Gemini Really Looks For |
With Google AI Overviews (AIO) now appearing in up to 48% of US searches, AIO citation is becoming fundamental to SEO.
What Are AI Overviews (Formerly Google SGE) and How Have They Changed SEO? |
Since they were introduced between May and October of 2024, AI Overviews have completely changed how Google shows search results, as well as how your content needs to be written, structured and positioned to stay visible.
I moved abroad at 40 to escape loneliness. I didn't expect how hard it would be to go home.
My late 30s were hard. Living alone in Cape Town, South Africa, I was holding out for a partner and children while my friends moved through weddings and baby showers without me.
My parents and sisters (including my twin) lived in another province, freelance writing work was drying up, and as 40 approached, I felt stuck — single, lonely, and unsure what came next.
So I made a deal with myself: If the picket-fence dream hadn't happened by 40, I'd leave. I didn't have a family of my own, but I ha...
My parents and sisters (including my twin) lived in another province, freelance writing work was drying up, and as 40 approached, I felt stuck — single, lonely, and unsure what came next.
So I made a deal with myself: If the picket-fence dream hadn't happened by 40, I'd leave. I didn't have a family of my own, but I ha...
SXO vs SEO: Why Search Experience Optimisation Is the Future |
2025 didn’t just change digital marketing, it flipped the entire playbook. Search engine optimisation (SEO) is no longer what it was, thanks to Google’s major algorithm changes...
Part 5: The Future of AI Search: GEO Trends and What’s Next |
This year, the search game changed – again.
As we’ve explored in Parts 1-4 of our blog series on GEO, thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.
As we’ve explored in Parts 1-4 of our blog series on GEO, thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.
Where to live in South Africa: the best cities for expats
With its vibrant community, beautiful mountains, breathtaking beaches, incredible wildlife, and lekker cuisine, it is no wonder that so many expats fall in love with South Africa ...
Travel & Expat Life
Explore a featured selection of my writing work below.
I moved abroad at 40 to escape loneliness. I didn't expect how hard it would be to go home.
My late 30s were hard. Living alone in Cape Town, South Africa, I was holding out for a partner and children while my friends moved through weddings and baby showers without me.
My parents and sisters (including my twin) lived in another province, freelance writing work was drying up, and as 40 approached, I felt stuck — single, lonely, and unsure what came next.
So I made a deal with myself: If the picket-fence dream hadn't happened by 40, I'd leave. I didn't have a family of my own, but I ha...
My parents and sisters (including my twin) lived in another province, freelance writing work was drying up, and as 40 approached, I felt stuck — single, lonely, and unsure what came next.
So I made a deal with myself: If the picket-fence dream hadn't happened by 40, I'd leave. I didn't have a family of my own, but I ha...
Where to live in South Africa: the best cities for expats
With its vibrant community, beautiful mountains, breathtaking beaches, incredible wildlife, and lekker cuisine, it is no wonder that so many expats fall in love with South Africa ...
Driving in South Africa
When relocating to a new country, one of your first considerations will be how to get around independently. Of course, with its vast distances and extensive road network, South Africa is primarily a driving country.
Top 10 must-have apps in South Africa
Whether you’re a seasoned migrant or new to the adventure, getting settled in a new culture can be challenging and time-consuming. However, knowing which apps to have at your fingertips – from ordering food to dealing with daily payments – can help you settle in quicker.
Digital Marketing
Explore a featured selection of my writing work below.
The Marketing Brief is Still the Most Powerful Document in the Room |
“Give me the freedom of a tight brief”, David Ogilvy famously once said. Most marketers who commission creative work have heard it. So why do so few of them act on it?
How to Write for AI Citation: The Structural Rules Most Writers Miss |
Your competitors might be getting picked up by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Are you?
The first 200 words of your blog matter most for AI citation. Here’s why. |
Data shows that the top 30% of your blog – specifically the first couple hundred words – matters most in the age of AI search.
How to Rank in Google AI Overviews in 2026: What Gemini Really Looks For |
With Google AI Overviews (AIO) now appearing in up to 48% of US searches, AIO citation is becoming fundamental to SEO.
What Are AI Overviews (Formerly Google SGE) and How Have They Changed SEO? |
Since they were introduced between May and October of 2024, AI Overviews have completely changed how Google shows search results, as well as how your content needs to be written, structured and positioned to stay visible.
SXO vs SEO: Why Search Experience Optimisation Is the Future |
2025 didn’t just change digital marketing, it flipped the entire playbook. Search engine optimisation (SEO) is no longer what it was, thanks to Google’s major algorithm changes...
Part 5: The Future of AI Search: GEO Trends and What’s Next |
This year, the search game changed – again.
As we’ve explored in Parts 1-4 of our blog series on GEO, thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.
As we’ve explored in Parts 1-4 of our blog series on GEO, thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.